CHOOSE-IT (Ethical buying made simple)

We want to help people make decisions on which brands they purchase from, ensuring they line up with their own values and ethics.2015 Melbourne Fellowship Project


Most people do care about the things that they buy and want to make the right decisions.

Project team

Steve Hansen and Alex Kats


Choose-It is a mobile solution to help people who care about the things they buy be able to make decisions on which brands they purchase to ensure that they line up with their own values and ethics.

Most people do care about the things that they buy and want to make the right decisions. However, making those choices quickly in a busy world can be difficult.

Choose-It aims to provide a mobile solution which people can easily and quickly access on the go, and leverage the knowledge of others to help them make their own decisions.

Initially the focus will be on major products that people buy at the supermarket such as toilet paper or peanut butter. The solution will rate products on such things as recycled and recyclable packaging, sustainably made/farmed, social benefit and whether it is locally made.

We realise that this seems to be a large and difficult task and many say it has already been done. However, we believe we have come up with a platform design that can be accessed quickly on the go and doesn’t require us to be experts on every product manufactured.

We expect that it will take until middle 2017 for us to have a product that is ready for market acceptance.

If you have any questions or would like to contribute please call Alex Kats on 0414765613 or Steve Hansen on 0429044664.

You can also contact us via E-mail: /


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