This is a perfect time to look ahead, with election campaigns starting to gain momentum and the agenda being set early for the September election.
We're delighted to have Lyn Goldsworthy joining us for the second of our 2013 Masterclass Series to discuss how you can make the most of the political system to set your sustainability agenda. Lyn is quite the expert on the art of advocacy, as the Director of Campaign Essentials who specialise in providing strategic planning, governance and training on advocacy and lobbying.
We spoke to Lyn about how we can use the political system to our advantage in the lead up to September 14 and why its important to "flex our political muscle".
CSL: Why is now the right time?
LG: To convince someone to do what we are asking of them, we need to communicate our ‘ask’ in a way that motivates them, that resonates within their existing key values and beliefs. Stating our ‘ask’ or presenting a demand, irrespective of volume, repetitiveness or intensity, will not work if it isn’t linked to a convincing argument that touches the audience and makes then want to act.
If you want to learn how to pinpoint key influencers and craft your ask for maximum impact, click the links below to confirm your place at our June Masterclass.
- Masterclass: Flexing Your Political Muscle
Facilitator: Lyn Goldsworthy, Director of Campaign Essentials – strategic planning, governance and advocacy training.
Sydney: Saturday June 22, 2-5 pm – Book Your Ticket
Melbourne: Saturday June 29, 2-5 pm – Book Your Ticket
Early bird tickets will be available until this Friday.